Branding

Branding is about the message you want to convey about your company. It is NOT a pretty icon to put on business cards, letterhead and golf shirts. A discovery session is crucial at the start of any project whether it be book, business card or something in between. Our session starts with five levels of questions that have a specific focus and reason. The result we aim for is that we find the perfect message that will brand you and your company.

The questions include:

Amenity: These questions will break the ice, open the dialogue to your audience and gets the conversation started.
Strategic: Questions of this nature focus on the big picture of what is out there now in the marketplace.
Attention-Focusing: The bulk of the questions will fall into this category because they are designed to determine what your customer is looking for.
Linkage: The purpose of asking these kinds of questions is to be able to help your customer connect the dots between your strategy and their existing problems.
Envisioning: The last set of questions focus on the future and the ideal outcome after a particular problem has been solved.   What will separate you from your competition.

Helped me every step along the way
I attended Evelyn’s Publishing Workshop and it motivated me to actively pursue my dream of getting my first book published. Evelyn helped me every step along the way. I love the book cover, business cards and bookmarks she designed for me. Thanks so much Evelyn for sharing your knowledge, expertise and tips. With your help I finally got to hold a copy of my published book “Addiction Heartbreak” in my hands.

Doreen DyetAuthor & Artist

Captured my personality and the business focus
I turned to Evelyn when I needed help creating a new graphic identity for my company. She captured my personality and the business focus of Hired Pen in one creative logo. The early drafts showed a great creative range and Evelyn provided valuable feedback and suggestions as I honed and clarified the brand that the logo would represent.

Sheila MacLeod, BA, CPC, CGLHuman Relations & Communication Specialist / Clarity Coach / Writer / Facilitator

Book covers, interiors, signage and business cards for my various ventures
Evelyn Budd has designed book covers, interiors, signage and business cards for my various ventures. Without exception, Evelyn’s work is excellent, and so is her service.

Anita FleggPresident at Flegg Investments

Artistic, creative, beautiful, great logo
Two more compliments on my new logo in the last few days. Artistic, creative, beautiful, great … those are the words I hear said about it. Thanks again for making me look so good!

Sheila McLeod"The Hired Pen"

Dear Evelyn: I want to thank you so much for all the work you did in getting Monty’s Soggy Day published. The finished book is a product of which you and I can be proud. I’ve had so much wonderful feedback and am excited to be working on my second book, Monty’s Midnight Meows, now. I know that this series is in good hands with you at the helm. Many thanks again, Chris Inrig

Chris InrigAuthorOttawa, Ontario

Two more compliments on my new logo in the last few days. Artistic, creative, beautiful, great … those are the words I hear said about it. Thanks again for making me look so good!

Sheila McLeod"The Hired Pen"

First, I’d like to apologize for forcing a hug upon you, as it wasn’t very professional. But, I was on such an emotional high that I couldn’t help myself. I wished to show my good feeling towards you, and was so excited that it just came out.

Jennifer StackhouseYoga teacher and author of “Colour Me Yoga”

Hi Evelyn, On behalf of the Canadian Healthcare Association, I am providing you with your complimentary copy “Guidelines to Canadian Healthcare Facilities”. I would also like to take the opportunity to personally thank you. Your knowledge and expertise has been invaluable to our projects. I look forward to working with you again on our next project. Sincerely, Claire

Claire Samuelson, editorEditor, “Guide to Canadian Healthcare Facilities”

Evelyn Budd has designed book covers, interiors, signage and business cards for my various ventures. Without exception, Evelyn’s work is excellent, and so is her service.

Anita FleggPresident at Flegg Investments

Evelyn is very imaginative and produces distinctive results that will make any client happy.

Jessie ParkerOwner/artist at ArnPar Enterprises

Your insight and applied expertise made the difference and gave them an elite standard. Working with you was, well, great. Your guidance and patience along with your skill set and logical mind really does set you apart. Talking shop was great too, as I rarely if ever get to hash it out with another person. The changes we made and your input have reverberated to my web page which is now also stronger.

Dave Lavoie

Evelyn’s “Write That Book” workshop was excellent! Her knowledge and expertise came through clearly and she engaged the whole group with their own stories. The time went by in a flash! I highly recommend her workshops.

Therese KeldersHelping people in the Third Stage of Life—Transition between Adulthood to Elderhood

I turned to Evelyn when I needed help creating a new graphic identity for my company. She captured my personality and the business focus of Hired Pen in one creative logo. The early drafts showed a great creative range and Evelyn provided valuable feedback and suggestions as I honed and clarified the brand that the logo would represent.

Sheila MacLeod, BA, CPC, CGLHuman Relations & Communication Specialist / Clarity Coach / Writer / Facilitator

Evelyn Budd knows more secrets about designing a book than anyone I know. She knows the nuts and bolts of what it takes to make a book sell. We worked together at Budd Publishing and I know from first-hand experience the energy and passion she brings to each book she works on.

Derek A. WhiteAuthor of “The Avoidable Crash"