Branding

Branding is about the message you want to convey about your company. It is NOT a pretty icon to put on business cards, letterhead and golf shirts. A discovery session is crucial at the start of any project whether it be book, business card or something in between. Our session starts with five levels of questions that have a specific focus and reason. The result we aim for is that we find the perfect message that will brand you and your company.

The questions include:

Amenity: These questions will break the ice, open the dialogue to your audience and gets the conversation started.
Strategic: Questions of this nature focus on the big picture of what is out there now in the marketplace.
Attention-Focusing: The bulk of the questions will fall into this category because they are designed to determine what your customer is looking for.
Linkage: The purpose of asking these kinds of questions is to be able to help your customer connect the dots between your strategy and their existing problems.
Envisioning: The last set of questions focus on the future and the ideal outcome after a particular problem has been solved.   What will separate you from your competition.

Helped me every step along the way
I attended Evelyn’s Publishing Workshop and it motivated me to actively pursue my dream of getting my first book published. Evelyn helped me every step along the way. I love the book cover, business cards and bookmarks she designed for me. Thanks so much Evelyn for sharing your knowledge, expertise and tips. With your help I finally got to hold a copy of my published book “Addiction Heartbreak” in my hands.

Doreen DyetAuthor & Artist

Artistic, creative, beautiful, great logo
Two more compliments on my new logo in the last few days. Artistic, creative, beautiful, great … those are the words I hear said about it. Thanks again for making me look so good!

Sheila McLeod"The Hired Pen"

Book covers, interiors, signage and business cards for my various ventures
Evelyn Budd has designed book covers, interiors, signage and business cards for my various ventures. Without exception, Evelyn’s work is excellent, and so is her service.

Anita FleggPresident at Flegg Investments

Captured my personality and the business focus
I turned to Evelyn when I needed help creating a new graphic identity for my company. She captured my personality and the business focus of Hired Pen in one creative logo. The early drafts showed a great creative range and Evelyn provided valuable feedback and suggestions as I honed and clarified the brand that the logo would represent.

Sheila MacLeod, BA, CPC, CGLHuman Relations & Communication Specialist / Clarity Coach / Writer / Facilitator

Two more compliments on my new logo in the last few days. Artistic, creative, beautiful, great … those are the words I hear said about it. Thanks again for making me look so good!

Sheila McLeod"The Hired Pen"

Hi Evelyn, On behalf of the Canadian Healthcare Association, I am providing you with your complimentary copy “Guidelines to Canadian Healthcare Facilities”. I would also like to take the opportunity to personally thank you. Your knowledge and expertise has been invaluable to our projects. I look forward to working with you again on our next project. Sincerely, Claire

Claire Samuelson, editorEditor, “Guide to Canadian Healthcare Facilities”

I attended Evelyn’s Publishing Workshop and it motivated me to actively pursue my dream of getting my first book published. Evelyn helped me every step along the way. I love the book cover, business cards and bookmarks she designed for me. Thanks so much Evelyn for sharing your knowledge, expertise and tips. With your help I finally got to hold a copy of my published book “Addiction Heartbreak” in my hands.

Doreen DyetAuthor & Artist

First, I’d like to apologize for forcing a hug upon you, as it wasn’t very professional. But, I was on such an emotional high that I couldn’t help myself. I wished to show my good feeling towards you, and was so excited that it just came out.

Jennifer StackhouseYoga teacher and author of “Colour Me Yoga”

Thanks Evelyn, I really enjoyed your Publishing Workshop. It was like a day at the spa with the conversation, food and surroundings!

Janet McCredieRelationship Resolution Centre

As a first-time author I got started by attending one of Evelyn’s monthly one-day workshops. The whole book publishing process went off without a hitch. My book is getting well received—as well as selling well—and I am getting asked to do speaking engagements. I would recommend her mentorship and business as a graphic designer and publisher to anyone who wants a quality book and an author/speaker business jump start.

Sylvio Gravel, Author, SpeakerMember of Cdn Order of Merit

Evelyn’s “Write That Book” workshop was excellent! Her knowledge and expertise came through clearly and she engaged the whole group with their own stories. The time went by in a flash! I highly recommend her workshops.

Therese KeldersHelping people in the Third Stage of Life—Transition between Adulthood to Elderhood

As a neophyte novelist I was privileged to be guided by Evelyn through the process of publishing my manuscript, “Riding the Tides of Life”. She recruited a professional editor, designed an eye-catching cover and easy-to-read interior layout and ensured that it was printed to professional standards. The sales of my novel are exceeding all expectations and my speaker’s career is now doing great. Thank you Evelyn!

Raymond Tremblay“Riding the Tides of Life”

Evelyn worked with the publisher of my first book and she was a true delight to work with. She was engaged in the project and very professional. In all that she does, Evelyn works to satisfy her clients’ needs.

Pierrette RaymondPriority Expert, Professional Speaker & Author

I turned to Evelyn when I needed help creating a new graphic identity for my company. She captured my personality and the business focus of Hired Pen in one creative logo. The early drafts showed a great creative range and Evelyn provided valuable feedback and suggestions as I honed and clarified the brand that the logo would represent.

Sheila MacLeod, BA, CPC, CGLHuman Relations & Communication Specialist / Clarity Coach / Writer / Facilitator