Logos — Win the Eye, Then the Heart, and Then the Mind

Look at your logo image through the eyes of a customer rather than through your eyes. How will your audience perceive your company through the first introductory marketing event — whether it’s on a business card or via the Worldwide Web.

Why not get it right the first time? If you follow the strategies, tips and pointers below, you are on the way to creating a business identity that will last your business/organization a life time.

Think BIG …. Think LONG TERM when looking for a new or a redesigned logo for your business or organization. Colours, shapes and fonts that are incorporated into your logo play an integrate part of your branding. Your logo needs to be simple enough to embroider on shirts and caps as well as a business/organization investment.

You’ve decided that your organization or company needs a logo … either to enhance your established image or to create a new one. You may need a logo design repair, or a completely new custom design. If you have an existing logo, decide what you like/dislike about it then search out other logos that you “love”. This will help us see your style and vision.

Consider the future use of your logo (stationery design, etc) when deciding on colour. Some logo designs “scream” a particular colour (ie. a tree with purple leaves just wouldn’t cut it unless your company was named “The Purple Tree”) but an abstract or font based logo can incorporate colors you find attractive. Reproduction costs (ie printing, screen printing) can increase with the number of colours used so be sure and talk with us if final output costs are a concern.

Think outside the box, think long term, think simple. A logo should be able to grow with your company and not limit it’s marketing abilities.

Your logo design must allow you to size your logo from very, very small (on a ball point pen) to very, very large (a trade show back drop). This is called a “vector format” and artwork created this way so it can be scaled to any size without losing quality. (Again, think long term…just because your company/organization does not do trade shows today does not mean you never will.)

You never get to make a first impression twice! So make it a good one!